BigCommerce is a popular e-commerce platform that enables businesses to create and manage their online stores easily. With a range of customizable templates and features, BigCommerce caters to businesses of all sizes, from startups to enterprise-level companies. Its intuitive and user-friendly interface allows entrepreneurs to showcase their products and services, process payments, handle shipping and logistics, and manage their online presence all in one place. BigCommerce offers a variety of marketing and SEO tools to help businesses drive traffic and sales to their online store. It also integrates with third-party apps and services, providing businesses with a wide range of additional features and functionalities. Overall, BigCommerce is a comprehensive and scalable solution that empowers businesses to grow and succeed in the e-commerce world.

Pub/Sub allows services to communicate asynchronously, with latencies on the order of 100 milliseconds. Pub/Sub is used for streaming analytics and data integration pipelines to ingest and distribute data. It's equally effective as a messaging-oriented middleware for service integration or as a queue to parallelize tasks.