Google Analytics 4 is the new version of Google Analytics by Google. Previously known as Google Analytics Universal, since 2020 Google is now recommending Google Analytics 4 as the defacto solution for website analytics.

Azure Synapse Analytics is a limitless analytics service that brings together data integration, enterprise data warehousing, and big data analytics. It gives you the freedom to query data on your terms, using either serverless or dedicated options—at scale. Azure Synapse brings these worlds together with a unified experience to ingest, explore, prepare, transform, manage, and serve data for immediate BI and machine learning needs.