Google Analytics 4 is the new version of Google Analytics by Google. Previously known as Google Analytics Universal, since 2020 Google is now recommending Google Analytics 4 as the defacto solution for website analytics.

Microsoft SQL Server is a relational database management system developed by Microsoft. As a database server, it is a software product with the primary function of storing and retrieving data as requested by other software applications—which may run either on the same computer or on another computer across a network