The WhatsApp Business Platform gives medium to large businesses the ability to connect with customers at scale. You can start conversations with customers in minutes, send customer care notifications or purchase updates, offer your customers a level of personalized service and provide support in the channel that your customers prefer to be reached on.

Azure Synapse Analytics is a limitless analytics service that brings together data integration, enterprise data warehousing, and big data analytics. It gives you the freedom to query data on your terms, using either serverless or dedicated options—at scale. Azure Synapse brings these worlds together with a unified experience to ingest, explore, prepare, transform, manage, and serve data for immediate BI and machine learning needs.