Etsy is an online marketplace that connects buyers and sellers from all around the world. It specializes in handmade and vintage products, as well as unique factory-manufactured items. With millions of active users, Etsy provides a global platform for small and independent businesses to sell their products and reach a broader audience. Etsy's platform includes features such as seller ratings, buyer reviews, and personalized recommendations, which help to ensure a safe and reliable buying experience. Etsy is a trusted and established platform that supports creativity and entrepreneurship, providing a comprehensive suite of tools and resources for businesses to succeed in the e-commerce world.

Pub/Sub allows services to communicate asynchronously, with latencies on the order of 100 milliseconds. Pub/Sub is used for streaming analytics and data integration pipelines to ingest and distribute data. It's equally effective as a messaging-oriented middleware for service integration or as a queue to parallelize tasks.