Google Analytics 4 Connector to Postgres Destination Integration

Google Analytics 4 Connector

Google Analytics 4 is the new version of Google Analytics by Google. Previously known as Google Analytics Universal, since 2020 Google is now recommending Google Analytics 4 as the defacto solution for website analytics.

Postgres Destination

Postgres also known as PostgreSQL, is a free and open-source relational database management system (RDBMS) emphasizing extensibility and SQL compliance. It was originally named POSTGRES, referring to its origins as a successor to the Ingres database developed at the University of California, Berkeley. In 1996, the project was renamed to PostgreSQL to reflect its support for SQL. After a review in 2007, the development team decided to keep the name PostgreSQL and the alias Postgres

Realtime Analytics Is A Must For Modern Business

Knowing your top-level metrics and KPIs reduces time to action which in turn increases your bottom line.